course hack

30 Days of Genius: Brandon Stanton

Chase Jarvis

5 mins

3 key insights

Visual, audio & text

As part of the 30 Days of Genius Series, Brandon Stanton – the brain behind Humans of New York – shares his experience of turning his passion into an unexpected hit.


30 Days of Genius: Brandon Stanton

30 Days of Genius: Brandon Stanton

by Chase Jarvis


In 2010, Brandon Stanton started taking pictures of people on the streets of New York City, accompanied by small conversations about the subjects' lives. The combination of beautiful portraits and poignant micro-literature became an unexpected online sensation, earning Stanton worldwide recognition — including a spot among Time's '30 People Under 30 Changing the World.'

In his 30 Days of Genius series, photographer, author, and CreativeLive co-founder Chase Jarvis interviews some of the most compelling personalities in fields from arts and culture to sport and business. In this interview, Stanton takes us back to how Humans of New York began, sharing his insights about what makes creative work stand out.

Favorite quote

I get bored easily and I think that's a great value of an artist. I'm the best definition of ADD. I just get bored so quickly, and I think it's such a blessing if you're the first one to get bored with your homework.

- Brandon Stanton

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