Communication expert Andy Bounds offers tips and guidelines to revolutionize readers' business communication, save time, and garner success.

Communication in the business world is often riddled with inefficiencies, unnecessary back-and-forth, and frustrating lack of impact.

In his book The Snowball Effect, Andy Bounds provides key strategies for improving business communications.

Effective communication involves three steps: preparation, delivery, and follow-up. We often ignore steps one and three, but they are crucial to conveying our message.

This 2013 sequel to Bounds' international bestseller The Jelly Effect outlines an easy-to-follow method for communicating with clarity and confidence and achieving your business goals.