International business expert Erin Meyer helps us understand how cultural differences affect business and provides tools to navigate our increasingly globalized world.

In today's global society, navigating business has to be approached through various cultural lenses.

We often fall into our own cultural traps, omitting the fact that others' visions may differ from ours.

We may encounter a Dutch colleague whose bluntness makes others uneasy or a Chinese manager who may choose to think long before speaking.

American customs and positivity can be perceived as excessive for those coming from cultures where appreciation is expressed more subtly. German frankness may be considered rude by some.

Successful international businesses understand cultural differences; they even use them to their advantage.

In The Culture Map, international business expert and INSEAD professor Erin Meyer gives you the key to decoding cultural differences and norms so you can make your workplace more harmonious.

In an increasingly globalized world, understanding our differences and commonalities is the key to sucess.