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The Culture Map Summary

Erin Meyer

The Culture Map

by Erin Meyer

The Culture Map

Erin Meyer

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International business expert Erin Meyer helps us understand how cultural differences affect business and provides tools to navigate our increasingly globalized world.

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The Culture Map

by Erin Meyer

The Culture Map

Erin Meyer

Overview

Navigating business has become a need in today's global society, but it now has to be approached through various cultural lenses. We often fall into our own cultural traps, omitting the fact that others' visions may differ from ours.

We may encounter a Dutch colleague whose bluntness makes others uneasy or a Chinese manager who may choose to think long before speaking. American customs and positivity can be perceived as excessive for those coming from cultures where appreciation is expressed more subtly. German frankness may be considered rude by some. Successful international businesses understand cultural differences; they even use them to their advantage.

In The Culture Map, international business expert and INSEAD professor Erin Meyer gives you the key to decoding cultural differences and norms so you can make your workplace more harmonious. In an increasingly globalized world, understanding our differences and commonalities is the key to sucess.

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Favorite Quote

"Cultural relativity is the key to understanding the impact of culture on human interactions."

Erin Meyer

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The Culture Map

Erin Meyer

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