book hack

Profit First

Mike Michalowicz

5 mins

3 key insights

Visual, audio & text

Profit First shows you how to kickstart your business's growth by identifying the best financial methods to apply so that you can reach new heights.

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Profit First

Profit First

by Mike Michalowicz

Overview

Many businesses fail within the first five years, and nobody wants their company to be a part of this statistic. But deep down, you may worry that doing what everybody else is doing will lead to failure.

Mike Michalowicz is an author and entrepreneur known as the former host of MSNBC's 'Business Rescue'. In this book, Michalowicz teaches you how to prioritize profit so that you can reach your highest potential and make your dreams a reality.

Many entrepreneurs try to increase their sales and scale fast, but traditional advice about startups can often be misleading. Whether you're brand new to entrepreneurship, have failed already, or are just hoping to get started, Profit First will show you a pathway to creating a sustainable, successful company.

Favorite quote

All revenue is not the same. If you remove your worst, unprofitable clients and the now-unnecessary costs associated with them, you will see a jump in profitability and a reduction in stress, often within a few weeks. Equally important, you will have more time to pursue and clone your best clients.

- Mike Michalowicz

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