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Great

James C. Collins

Great

by James C. Collins

Great

James C. Collins

5 min
3 key insights
Visual, audio & text

Great By Choice analyzes what makes the world's best companies thrive in even the most uncertain times, distilling nine years of research and great stories into three actionable principles.

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Great

by James C. Collins

Great

James C. Collins

Overview

Jim Collins is not playing games. Here's what he does: He researches a topic for at least 5 years. Then he writes a book about it. As plain and simple as writing that sentence was – as hard is doing the actual work.

After 6 years of research and publishing Built To Last, Collins retreated for another 7 years, the result of which was Good To Great, only to work on his next book, Great By Choice, for another 9. The man is clearly obsessed with good results, and his hard work pays off. There's lots to be learned here, so let's dive right in.

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"Greatness is first and foremost a matter of conscious choice and discipline"

James C. Collins

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Great

James C. Collins

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